Who are millennials?
Millennials are essentially the ones who witnessed a change from the analog age to the digital. Their need and psyche towards information and content are much different from those of Gen Z or the previous generation. And as event organizers, to cater to them, you’d need an extensive understanding of their tastes and what appeals to them.
It’s time we figure out what appeals to the millennial target audience the most because it is they who decide how successful your event is.
We’re listing TOP 5 reasons why your millennial audience prefers hybrid events and, it could be a great way to grab their attention to keep them hooked throughout an event.
1. As mentioned, the millennial generation has witnessed the change from traditional physical events to virtual events. They have endured it all. Right from handling advanced technology to offline management — they exist in both. Hence, virtual and hybrid events can help you impress both sets of the millennial audience.
2. There is an unimaginable curiosity among millennials. It means you need to put out a creative approach towards your hybrid event — virtual and physical. While the physical event has a lot inside them to keep your attendees hooked, with the advancement of new-age technology, virtual event platforms help you incorporate smart, imaginative, and interesting gamification elements into your hybrid and virtual event.
3. With the coming of the internet, a short attention span is a problem everyone is complaining about. It indicated that you need to think through the duration of your sessions or programs at your event. And especially today, keeping them hooked is a task itself, if you want to engage them to try to away with an hour or three-hour-long program. Keep it short, crisp, and rich!
4. With the ease of technology, attending events from the comfort of home is relaxing and saves travel expenses too. So offering your millennial audience the option of logging in from home in itself is a good way of getting them to visit your virtual and hybrid event. And it doesn’t end here, hybrid event allows millennials to go back to the preferred content they want to re-watch or access later. This flexibility is only possible when you merge the virtual component with your physical event.
5. Millennials are either more likely to save up or do not enough resources to spend at your event! And so, to attract them into your hybrid event, you got to give them budget-friendly options. This will readily bring in more attendees to your event, You can offer them free or charge a nominal fee for downloading meaningful content.
These are only possible with the right virtual and hybrid event platform that helps execute such an event.
While going through these insights, we’re sure you must have thought that these options are true for all your target audience despite the gen y or gen z factor.
ibentos offers you the right and sensible solutions for executing effective virtual/hybrid events.
Reach us at www.ibentos.com
Resource: https://ibentos.livejournal.com/531.html
