With appropriate and engaging content, videos have massive potential to boost traffic to your website, increase overall brand awareness and generate event leads. They also contribute to higher customer retention.
Most online traffic today consists of video content. Viewers today like to watch videos on the go and tend to browse websites with videos more than those with just written content. No one these days has the time to read lengthy descriptions and posts.
Ibentos is creating an enhanced virtual event experience with AI-developed environments and interactive walk-throughs.
So if boosted participation and customer and content retention is what you are aiming for, then these are a few strategies to help you include videos into your event marketing plans.
Including videos on your website
Having videos on your landing site would result in added conversation rate and a viewer spending increased time on your website watching the video and browsing the content, thus signaling Google that your website has view-worthy content. This trust factor would increase your chances of appearing higher amongst the search prompts on Google.
Also create captions and video content that are SEO optimized, hence boosting visibility and participation for your upcoming event.
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Provide links for registration for the event and for your website underneath your videos, which would guide interested viewers to the next step. This is mainly how viewers get redirected to your website and you notice higher participation and viewers.
Ibentos creates user-friendly virtual/hybrid platforms for events that are easy to navigate. Be it conferences, job fairs, educational fairs or B2B meetings and exhibitions, we provide a seamless and smooth experience using our Virtual Event Technology.
*Tip: You can create tutorial videos on how to register for the event on your website and social media pages. Animated videos are a great way to achieve this since they tend to not be very monotonous and also induce childhood nostalgia, keeping the viewer engaged and helping in content retention.
Sneak-peaks
Shoot live-streams while preparing for the event to increase hype and invite more attendees. You can even do a short live-stream while the event is going on to invite last-minute attendees. You could keep the comments section open for viewers and do a Q&A session where you answer all their queries regarding the event, and you can even invite influencers attending the event and conduct an interview. Doing this would widen the reach of your content.
Also, showing videos of your past successful events will increase expectations and even assure new viewers that they will have a good time at the event.
Sound off
Most viewers watch video content with the sound off so ensure that your content has appropriate text messages and captions within the video to keep the viewer engaged.
*Tip: On social media, videos with greater emotion have greater chance of being shared as compared to a video with better production quality but lesser engaging content. So make sure to make your videos fun and memorable to increase social share.
These strategies will avoid hitting the pause button on your growing reach, helping your event participation reach your expectations.
Resource: https://ibentos.wordpress.com/2022/05/06/power-of-videos-in-event-marketing/
