In Virtual Events, an attendee’s experience is everything, for it to be a successful one. These experiences need to be wholesome to increase their brand value and aesthetics. Any event, irrespective of its format, is a joint collaborative of various stakeholders including the event organisers. These stakeholders need to showcase themselves to catch the attention of their attendees as well as their competitors.
Branding during event experiences brings many advantages to an event organiser, starting from marketing, promotions to monetizing over it. Hence, integrating wholesome branding along with the experiential factor can increase the chances of your event’s success.
We’re listing for you a few proven tactics which can enables prominent branding in front of your attendees:-
● Forming a brand:
An event must speak of your brand through your virtual event and the elements in it. It is through branding that an organisation or a company is able to establish a close relationship with the attendees. Just a mere video meeting or a conference doesn’t have much to offer to the attendees. On the other hand, considering a customised set of elements with your brand’s core values in place, will ensure a unique experience for your attendees. This in turn will work on enhancing your brand’s image, improve your relationship with your partners and ultimately, result in establishing a strong brand image.
Remember, branding opportunities doesn’t limit itself to just putting logos and banners. It is much more than that. You must be able to communicate your brand through your events and reach out to your target audience. Also, when we say branding, it shouldn’t be harsh and on the face, but designed subtly and mindfully, to be able to engage your audience and at the same time put across your brand message.
● Creating Landing Page and Registration pages for your event:
When creating your event landing or your registration page for your brand’s event, it is essential you assemble all about the event, like event information, information about the brand, how will your target audience benefit from the event, giveaways, and even the tiniest of information like brand colours or brand vision. This kind of customised branding of the event will allow the attendees to connect with your brand and at the same time create a long lasting effect in their minds.
ibentos Virtual Event platform is one such platform that can help you design your event in accordance with your brand guidelines and at the same time, promote your brand and event to invite maximum registrations as well as attendance.
● Offer monetization to your event partners, sponsors and exhibitors
The right Virtual Event platform will provide ample opportunities for your sponsors, exhibitors and partners to exhibit themselves and their products. Advanced Virtual Event platforms like ibentos ideate comprehensive virtual events, right from building the platform to designing and marketing to help big event organisers create successful virtual or hybrid events. When you partner with such event experts, a successful execution as well as user engagement is guaranteed.
● Branding through Social media channels
The age of Virtual began after the pandemic and now in 2022, the one and only top way to breakthrough is through social media branding and promotion. So how can you be different and stand out from the crowd? Positioning your brand via social media can attract a larger audience. It, however, depends on what your event is and what it has in store for the targeted audience.
● Have FULL branding during sessions
Be it an award ceremony or an ongoing conference in your virtual event, branding is essential. And it mostly depends again on the virtual event platform that you are opting for. With ibentos Virtual Event platform, a lot of engagement activities can be branded along the lines of the event, as well as the organisation. An adequate number of sessions and features too, is essential, if you desire an extravagant branding experience for your event.
ibentos specialises in creating customised branding experiences for the clients who are looking for full fledged virtual or hybrid events consisting of multiple locations, big number of speakers, and even greater participation. What sets the ibentos team apart is their flexibility in delivering personalised event experiences, unique to your brand as well as virtual events.
In a nutshell, creating branding experiences to enhance or build the image of your brand’s event is extremely important for it to be a successful one. And when it comes to Virtual or Hybrid events, a platform that acts like a platform is your blessing in disguise. They can be available till the time of your event, but will work for your event as you personally would.
What is in store for the events industry in the pandemic or the post pandemic world is clearly unpredictable. However, as event experts who’ve been a part of the Indian event industry right from the start, we can definitely say that physical events will return but the need for virtual will not vanish.
And as event organisers, or as stakeholders in the event industry, it is not a secret that the onus of a successful virtual event, lies firstly with you and secondly with the event platform.
Therefore, it is mandatory you make smart choices that pave your way in creating impactful and high end quality events for your audience.
