We all know that Covid took a big toll on all kinds of businesses. The event industry was hard hit too! During the early stages of the pandemic, some events got cancelled & some were postponed, yet few smart players chose to conduct their events virtually. Virtual and Hybrid events became the new choice to continue organising events. Exhibitions, conferences, corporate meets, virtual award shows, virtual buyer-seller meet everything went VIRTUAL!
But, post-pandemic will the Virtual and Hybrid Events platform come to an end?
No, they will not! Every day new audiences are coming for virtual events because their accessibility & feasibility have convinced 80% of Businesses to continue hosting events virtually even after the pandemic. Also, 43% of the companies are choosing to conduct events more frequently than usual with the help of Virtual Event platforms.
Do explore some reasons -
- Cost-efficient: one of the major benefits of virtual events is that it’s cost-efficient. By eliminating elements like travelling, catering, venue booking — virtual events greatly become a budget-friendly option not only for organizers but for the attendee's tool. Since virtual events are much more cost-effective as compared to live events, many organizers have increased the number of events they want to execute in a year.
- Flexibility & better experience for attendees: virtual events stream the events live for their attendees. By any chance, if the event is missed, then the attendee can check out the recorded sessions. This makes the live stream readily accessible to people who couldn’t make it to sessions or who just want to rewatch it whenever they please.
- Flexible schedule: From anywhere at any time, virtual events offer flexibility to their speakers & attendees. They can join in from different geographical regions and in case of non-availability, they can still be part of events by sharing their views and thoughts via pre-recorded videos. Waoo…isn’t that amazing? It also allows the organizers to involve and invite speakers from far-fetched places from all across the world without having to worry much about matching their schedules.
- Increased reach to global audiences: with the advantage of organizing events virtually, brands are not only able to connect with local audiences but are also connecting with people around the globe. This gives brands a bigger platform to interact and grow their businesses.
- Accessibility and feasibility: Investing a lot of time in travelling for a particular event is not everyone’s cup of tea. Even after pandemic people might simply not prefer to travel much. Also waiting in queues or crowded spaces can be very tiresome. Hence, virtual events are more beneficial than ever. People can literally attend conferences or BSMs from the comfort of their homes or offices.
- More Sustainable Choice: undoubtedly, virtual events help in keeping the environment greener & healthier. Unlike physical events, virtual events create no amount of waste products like thrown out food, physical promotional materials like pamphlets, banners etc. Since virtual events do not require a venue or travelling, the energy consumption also cuts down drastically. All in all, it is safe to say that virtual events are completely sustainable and eco-friendly.
Now that stakeholders (speakers, attendees, exhibitors, organizers) have not just experienced but have tasted the convenience of virtual events, in future there will be more Hybrid Events. Accepting the fact that virtual events cannot replace in-person events completely, but they seem to have their own very strong plus points.
If you are looking to execute a virtual event with an expert, then connect with ibentos — One Virtual Platform for all Online & Hybrid events.
For more information: https://ibentos.com/
Resource: https://articlebiz.com/submitArticle/review/theibentos%40gmail.com/article/1051771805
